Elian Veltman

Elianʼs great-grandfather was the owner of a bicycle shop in Maarn not far from Utrecht. His whole family has been actively riding, repairing and working with bikes for generations. Even Elianʼs grandmother spoked wheels for Fongers, one of the largest bike manufacturers back in the 60s.

As a teenager Elian would often ʻimproveʼ and ʻmodifyʼ his own bikes to match his riding style and he soon progressed to making his own bikes from scratch at 18 years old. It was competitive track riding that caught Elianʼs imagination and fueled his quest to build the perfect track bike.

The purity of a track bikeʼs form meant that there was no place to hide imperfections or poor design decisions. Any limitations would be quickly found out in the Velodrome.

After studying Automotive engineering, Elian was hired by one of Hollandʼs foremost luxury car marques, Donkerfoort. He also spent time working with Bozzies bike design building Motorcycles. 

Commercially building bikes for over two decade now, Elianʼs achievements include reinterpreting the Dutch ʻcargo bikeʼ to international design acclaim, creating Minute ʻa small bike for great mindsʼ and rejuvenating the classic brand Primarius. 

After more then 20 year in the bike  and cargobike industry he isn't done, still getting onto the cargobike every morning toward the super modern workshop to build and improve cargobikes.